Monday, April 29, 2013

Research: Music Video History

http://en.wikipedia.org/wiki/Music_video

The Start
In 1926, with the arrival of "talkies" many musical short films were produced. Vitaphone shorts (produced by Warner Bros.) featured many bands, vocalists and dancers. Animation artist Max Fleischer introduced a series of sing-along short cartoons called Screen Songs, which invited audiences to sing along to popular songs by "following the bouncing ball", which is similar to a modern karaoke machine.

Following On

In 1964, The Beatles starred in their first feature film A Hard Day's Night, directed by Richard Lester. Shot in black-and-white and presented as a mock documentary, it interspersed comedic and dialogue sequences with musical ones.The Beatles' second feature Help! (1965) was a much more lavish affair, filmed in colour in London and on international locations.

The Next level

In 1981, the U.S. video channel MTV launched, airing "Video Killed the Radio Star" and beginning an era of 24-hour-a-day music on television. With this new outlet for material, the music video would, by the mid-1980s, grow to play a central role in popular music marketing.

Modern Times

The website iFilm, which hosted short videos, including music videos, launched in 1997. Then, 2005 saw the launch of the website YouTube, which made the viewing of online video much faster and easier; Google VideosYahoo! VideoFacebook andMySpace's video functionality, use similar technology. Such websites had a profound effect on the viewing of music videos; some artists began to see success as a result of videos seen mostly or entirely online.

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